Information Collection Practices
Traffic Data Collected
We automatically track and collect the following information when you visit the Site: the numerical Internet Protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our site; RideTech “cookie” information; and the Internet address of the website from which you linked directly to our site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.
Personal Information Collected
In order for you to purchase products that we offer via the Site or by phone, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information:
- Contact Data (such as your name, mailing address, and e-mail address);
- Financial Data (such as your account or credit card number); and
- Demographic Data (such as your zip code, age, and income).
If you communicate with us by phone or e-mail or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. We may also combine information about you that we have with information we obtain from business partners or other companies.
USES OF INFORMATION COLLECTED
RideTech’s Use of Information
We use Traffic Data to track behavior and improve advertising. We use Contact Data to send you information about our company or our products or services or to contact you when necessary. We use your Financial Data to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences. We also use Demographic Data for marketing purposes, analyzing both visitation and purchases to tailor our products and services according to the needs of our customers. We may also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, or to store your password so you do not have to re-enter it each time you visit the Site.
RideTech does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances
- We provide the information to trusted partners who work on behalf of or with RideTech under confidentiality agreements. These companies may use your personal information to help RideTech communicate with you about offers from RideTech and our marketing partners. However, these companies do not have any independent right to share this information.
- We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
User Choice Regarding Collection, Use, and Distribution of Personal Information
You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site or those services that require your Personal Information.
Confidentiality and Security of Personal Information
- comply with a court order or other legal process;
- protect our rights or property; or
- enforce our Terms of Service.
Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit you Personal Information via secured and encrypted channels if you use a similarly equipped web browser.
LOST OR STOLEN INFORMATION
You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that user name, or password from your account and update our records accordingly.
The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites.